LED DEVELOPMENT AND EXECUTION OF A CO-PROMOTIONAL CAMPAIGN, INCLUDING A TELEVISION CONTENT PIECE FOR THE TOMORROWLAND FILM SUPPORTING THE GLOBAL LAUNCH OF THE NEXT-GENERATION CHEVROLET VOLT.

Overview

Chevrolet partnered with Disney’s Tomorrowland to strategically align with the script’s notion of optimism and imagination, key pillars for Chevrolet. “Tomorrow, Today” features an animated short celebrating the launch of the next generation 2016 Volt. The creative takes place in a design studio within Tomorrowland. It utilizes actual 3D scans of concept cars from Chevrolet’s archive of concept prototypes and explores the interconnectedness between our tools of perception and visualization and how we see the future.

Outcomes

“Tomorrow, Today” garnered over 77.5M impressions, with over 6M video plays across seven partners over desktop and YouTube. Additionally, it was featured as an Ad Age Editor’s Pick and was nominated for two Clio Key Art awards.