Named to Fast Company’s 2020, 2021, and 2022 Most Innovative Companies list, Observatory by Crispin is a global modern full-service creative ad agency based in LA and New York with deep roots in entertainment. Starting in 2006 as CAA Marketing, a division of Creative Artists Agency (CAA), we became an independent agency in late 2017 with backing from Stagwell Inc, joining Crispin Porter + Bogusky in 2023 as central to the new powerhouse agency's brand entertainment offering.

Our marketing approach, built around entertainment, combines our entertainment and cultural intelligence and relationships with Stagwell's data-driven consumer insights. We approach entertainment from the inside, with craftsmanship honed by the best creators in Hollywood, coupled with robust analytics and strategy that informs everything we do. 

The result? A whole new approach to the full-service agency. With traditional advertising waning, our company is growing and competing directly with the world’s leading ad agencies. We take particular interest in purpose-driven brands and a culture-driven approach to driving social impact while increasing brand reach.

Whether challenging some of the biggest, most established brands in the world or working with newer brands for whom riskier creative campaigns are required to make them a household name, we operate at the nexus of entertainment and advertising. We pride ourselves on being an influential and inventive collaborator, helping brands create culturally relevant, highly impactful brand stories that drive business results.

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