
Netflix + Ben & Jerry's:
Four Pint Deal
Netflix Brand Partnerships connect Netflix films, series, and specials with like-minded brands to tell stories we would never tell on our own. We helped Netflix and Ben & Jerry's take their partnerships to the next level to launch unique Netflix-inspired ice cream flavors alongside bespoke content and experiences. People associate Ben & Jerry's and Netflix with accessible fun, relaxation, and entertainment, so the partnership was a natural way to add value and bring joy to fans. The Four Pint deal garnered millions of impressions, tons of coverage, increased Netflix viewership, and sold delicious ice cream.
Case Study