Microsoft Bing:
bing-a-thon

THE FIRST-EVER LIVE INTERACTIVE SHOW ON HULU, THE MOST-WATCHED LIVE SHOW EVER ON HULU, AND THE #1 TRENDING TOPIC ON TWITTER FOR THE LAUNCH OF MICROSOFT’S BING.

Overview

The first-ever live interactive show on Hulu hosted by Saturday Night Live’s Jason Sudeikis and The Daily Show’s Olivia Munn, featuring comedic legend Fred Willard to launch Microsoft’s Bing.

Outcomes

• This live celebration supporting the launch of Microsoft’s Bing resulted in more than 60 million impressions. The bing-a-thon set the bar for live events on Hulu – surpassing the Dave Matthews Band live stream event the week prior and the Obama Inauguration.

• Of all the viewers who came to Hulu to watch 30 Rock, SNL, or 24 during that one-hour timeframe, 1-in-6 instead tuned into the bing-a-thon, which they watched for an average of 26 minutes