Neiman Marcus:
Make Some Noise

WOMEN’S EMPOWERMENT PLATFORM LAUNCH FOR NEIMAN MARCUS, DRIVING OVER A BILLION IMPRESSIONS AND GENERATING $1.2M IN SALES IN A 48-HOUR WINDOW, 60% FROM NEW CUSTOMERS.

Neiman Marcus had an image problem: old, stogy, expensive, and out of touch. To reach, engage and rally the next generation of consumers, we launched Make Some Noise, a social impact platform celebrating and supporting the most profound & empowering female voices in culture today. After changing the image of beauty Neiman Marcus was promoting by swapping models for women with voices in NM’s catalog and on social channels, we hosted a 2.5-day experience at the epicenter of popular culture: SXSW.

The 2.5-day experience featured conversations with twelve empowering women, including Rosario Dawson, Freida Pinto, and Rebecca Minkoff. Atlantic Records, spearheaded by one of the most influential women in music, Julie Greenwald, curated musical performances by Clean Bandit, Marina and The Diamonds, and more.

$1.2M in sales in 48 Hours, 60% from New Customers generated solely from the RSVPs for Make Some Noise at SXSW

For two years in a row, Make Some Noise at SXSW featured a women’s conference by day and a music showcase by night, supplemented with interactive activities all designed to inspire and activate the women of tomorrow to be bold and use their voices to make some noise.
In its second year, the intimate event received over 19,000 RSVPS, 2,769 attendees, 263 million earned media impressions, and 106 million social media impressions, attracting a line down the block and reaching maximum capacity each day of the event.

Case Study