Cadillac:
Ari Gold is Back

A PURE PIECE OF ENTERTAINMENT, A MINI-EPISODE OF ENTOURAGE MADE FOR FANS OF THE SHOW THAT TELLS A STORY THAT OTHERWISE WOULD NOT HAVE BEEN TOLD.

Overview

Cadillac played a key role in HBO’s Entourage series as an essential part of the characters’ world. Ahead of Cadillac’s global rebranding, we set out to place Cadillac in pop culture in a way that reflected its modern luxury position and made it relevant to a younger, high-income audience. So we created a formal partnership for the Entourage film release and made Cadillac a part of the conversation in a new way.

Outcomes

• Along with a presence throughout the film, Cadillac was also included as a character in the short film “Ari Gold is Back”, which was released as official Entourage content. The short film provided Cadillac with an additional marketing asset which was cut down and ran as a 30-second spot across cable, network primetime, sports properties, and online.

• 11.5M+ views of “Ari Gold is Back” across Facebook, Youtube, and Hulu, and the Cadillac Ciel received favorable sentiment amongst 99% of the viewers.

• 311M+ impressions throughout the campaign.