Burberry:
London in Los Angeles

ACTIVATED BURBERRY AT 50+ KEY POP CULTURE EVENTS THROUGHOUT THE AWARDS SEASON AND LEVERAGED 30+ OF CAA’S INFLUENTIAL AGENTS RESULTING IN 80+ CELEBRITIES AND KEY INFLUENCERS INTERACTING WITH THE BRAND.

Watch the highlights from the Burberry 'London in Los Angeles' event, filmed at LA's iconic Griffith Observatory, in which we strategically activated Burberry in Los Angeles throughout awards season to drive consideration and presence of Burberry on red carpet events. We provided over 80 celebrities and industry influencers with intimate experiences and a private way to interact with the brand. We also targeted stylists with A-list clients to affect red-carpet dressing decisions and cultivate relationships with celebrity style influencers. Additionally, we leveraged over 30 of CAA’s more influential agents to help with their award-season dressing needs. We cultivated relationships with their key clients and Activated Burberry at over 50 key pop culture events throughout the awards season to drive consideration for the brand among key influencers in multiple industries. Burberry was worn by Aaron Paul, Sandra Bullock, Gwyneth Paltrow, Ryan Seacrest, Bryan Cranston, Suki Waterhouse, Chiwetel Ejiofor, Annabelle Wallis, Michael B. Jordan, and Karen O, among others.

The ‘London in Los Angeles’ event featured a surprise appearance by the First Battalion Grenadier Guards and the show-stopping runway debut of The Late Late Show host James Corden. Guests discovered an English garden high in the Hollywood Hills. British musicians Clare Maguire, George Ezra, Benjamin Clementine, and Tom Odell performed live, and models showcased looks from the LA Runway Exclusives collection. Afterward, guests including Anna Wintour, Rose Byrne, Cara Delevingne, Elton John, January Jones, and the Beckham family were led out to an English garden on the slopes of Mount Hollywood, where the walls of Griffith Observatory were lit up with imagery inspired by London and LA. Guests discovered an English garden high in the Hollywood Hills, where British musicians performed as models walked the runway in designs from the A/W15 collections. The finale featured a First Battalion Grenadier Guards performance with a special guest appearance by James Corden as the show space opened to reveal the Griffith Observatory. The event featured appearances by guests Cara Delevingne, Kate Beckinsale, January Jones, Tom Felton, Anna Wintour, Rosie Huntington-Whiteley, Jason Statham, Mario Testino, Ryan Seacrest, Cat Deeley, Jamie Bell, Elton John, Jaime King, and the Beckham family.