Blue Bunny:
We Make Fun

Blue Bunny’s new campaign charmingly sets the record straight on what Blue Bunny actually makes: you might think it’s frozen dairy treats but in fact it’s FUN! We invite customers, friends, and fans into the partially-fictionalized world of BBHQ where CEO Blu inspires and leads a company staffed by actual bunnies. We get to meet the bunnies, learn what fun new innovations Blue Bunny is delivering, and laugh between each delicious bite.

So much fun, in fact, Saturday Night Live recently spoofed one of our spots with an entire 6-minute sketch called “Blue Bunny” featuring Benedict Cumberbatch based on our Blue Bunny Ice Cream Focus Group Spot. The spoof reinforces that our work can become part of popular culture.