Chipotle:
A Love Story

INAUGURAL WEBBY FOR GOOD ANIMATED SHORT FILM

Overview

"A Love Story" is an original, animated short film that follows the story of two young entrepreneurs, Evie and Ivan, and the escalating rivalry that leads them to build competing fast food empires. The film continues Chipotle's tradition of animated short films and innovative content that illustrates how competition among food businesses can cause them to become something that was not initially intended.

The film was made in conjunction with Passion Pictures and was directed by Saschka Unseld (The Blue Umbrella). "A Love Story" is set to a remake of the Backstreet Boys' 1999 hit song "I Want It That Way," recorded as a duet by GRAMMY Award® winner, Alabama Shakes' lead singer Brittany Howard, and GRAMMY Award® nominated My Morning Jacket frontman Jim James and produced by GRAMMY Award® nominated producer Blake Mills. The song is available for streaming on Spotify and SoundCloud.

Outcomes

"A Love Story" has been viewed nearly 60 million times across YouTube, Facebook video, and other platforms. This work is a winner of two Cannes Lions, a D&AD Pencil, a People's Voice Webby Award, an inaugural Webby for Good honor, and an Emmy and Annie Award nominee.

 

Film

Case Study

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