FILM INTEGRATION AND PROMOTIONAL PARTNERSHIP FOR CAPTAIN AMERICA: THE WINTER SOLDIER

Overview

Chevy sought to build excitement for the brand across pop culture. We leveraged our relationship with Marvel to develop a film integration and promotional partnership for Captain America: The Winter Soldier. Working with the directors of the film Russo Brothers (Captain America: The Winter Soldier filmmakers) and legendary special effects house Industrial Light and Magic (STAR WARS), we developed the creative concept for this campaign and project managed the entire pre and post-production process, as well as created a co-promotion campaign, which aired digitally and on television.

Outcomes

In addition to garnering millions of views, the platform reinforced innovation and authenticity at the core of both brands.