Dell:
America's Favorite Small Business

We helped Dell – in partnership with Mastercard and Microsoft – launch the search for America’s Favorite Small Business, a campaign that celebrated the spirit and passion of small businesses by giving them the opportunity to win over $75,000 in cash and prizes and their own web reality series. Throughout the activation, we inspired small business owners with the stories of other successful small businesses, inviting them to send their videos and tell us their stories. After hundreds of submissions were received, our audience voted Shwood – a handcrafted eyewear manufacturing company from Portland, OR – as America’s Favorite Small Business.

Case Study

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Diageo: Jeremiah Weed's Backyard

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Dell: Adamo x Bergdorf Goodman