Each week Best Ads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.
This week’s guest judge is Linda Knight, CCO of Observatory in Los Angeles.
BEST TV
Winner: Google Pixel 4: Lost in The Countryside. I don’t know who those English guys are (famous in the UK I’m sure) but they kept me entertained through an entire product demo.
Well shot, written and acted with a simple idea that’s very campaignable – this could be a template for an ongoing series with other cameos.
While clearly a scripted storyline, you could feel some nice adlib moments and a genuine connection between the two lads, which added some charm.
I’d want to use Google Assistant to get the hell out of that freezing drizzle, too.
Read the full article on BEST ADS.
A version of this article appeared in Campaign Brief.